By Jared Levy
- Let's assume you paid $2 for the Sunday paper and cut the coupon out.
- In that case, the DVD player should be selling for at least $102 for it to even be worth it to you. (If you have the right to buy it for $100, but you paid $2 for the coupon, that is your "breakeven" point, meaning you wouldn't be paying anything else out of pocket, nor would you be making a profit.)
- But what if you went into the electronics store and the DVD player was selling for $120?
- How much value does your coupon have then? ($20, right!)
- If you paid $2 to get the coupon, theoretically you just made $18 on a $2 investment!