Call your first witness.Even the happiest customers will rarely send unsolicited praise, so if you want a testimonial you have to ask for it. Personally call or email your best clients to request a testimonial. If your client base is larger, conduct an open-ended survey or hold a "biggest fan" contest to collect testimonials.
Capture off-the-cuff remarks.Most positive feedback from customers happens on the fly. The next time a customer tells you something great about your product or service, ask this golden question, "Can I quote you on that?" Then write up their quote, email it to them for their approval, and voila! You've got a great testimonial!
Leverage the power of pictures.Whenever possible, ask your customers for a picture that can accompany their testimonial, or better yet, get a video testimonial. You can share these videos on your website, YouTube page, and in emails. Whether professionally produced or taken with a Flip camera, video testimonials go a long way in establishing trust with prospects.
Seek neutral ground.Your website visitors will take everything on your site with a grain of salt but a testimonial posted on a third party site can be incredibly powerful. Encourage your customers to send praises via Twitter, Facebook, blog entries, or forum comments. To feature these comments on your site, add a live Twitter feed to your homepage or link to blogs and other places where customers have left favorable comments.
Wednesday, June 15, 2011
To your success
The truth about testimonials
One of the most effective (and affordable) marketing tools you can have is a heartfelt testimonial from a happy customer. Why? Because if you tell the world how amazing you are, few people will believe it. But if someone else raves about you, it's a whole other ball game. Here are a few suggestions that will help you get testimonials from your customers.